BUSINESS UNLOCKED | Turn Crisis into Cashflow | May 9, 2026
May 9, 2026 · PTTC Pasay + Zoom Nationwide · 2,000 Entrepreneurs

Hirap na hirap ka na ba sa negosyo mo?

BUSINESS UNLOCKED — Turn Crisis into Cashflow.

Business Unlocked — Turn Crisis into Cashflow Business Unlocked — Turn Crisis into Cashflow
Reserve Your Seat ↓
Event starts in
-- Days
-- Hrs
-- Min
-- Sec

Organized by Exponential University × Gencys Group

Brands Built By Our Speakers

Potato Corner Tokyo Tempura Gencys Group Kalye Negosyo I Am+ Coaching Corp Great Deals E-Commerce CycleHouse PH AI Scaling Hackathon Carmen’s Best Ice Cream Kanna Beauty Dear Face SkinPotions New Moon PH PayMongo SM Supermalls Leadership Coaching MasterClass Small Business Corporation

12 Crisis Survivors. One Stage. One Day.

Hindi motivational speakers. Combined ₱1 Billion+ in revenue generated across 10 years of Filipino business crises — platform wars, cost spikes, recessions, algorithm shakeouts. Nagkaroon man sila ng crisis, hindi sila natibag. They thrived. Sila ang magtuturo kung paano.

Paco Magsaysay

Paco Magsaysay

Founder & CEO, Carmen’s Best

The founder of Carmen’s Best — the premium ice cream brand born out of a cashflow crisis on the family dairy farm: excess milk they couldn’t sell was going to waste. Instead of folding, Paco turned that problem into the Philippines’ #1 premium ice cream, later acquired by Metro Pacific Investments for ₱198M with distribution from Cebu to Hong Kong. He’ll unpack how to convert your worst operational problem into your most defensible cashflow stream.

Jorge Noel Wieneke III

Jorge Noel Wieneke III

President & CEO, Tokyo Tempura | Co-Founder, Potato Corner

Built Potato Corner and Tokyo Tempura through three PH F&B shakeouts — the Asian Financial Crisis, the post-GFC mall slump, and the COVID dine-in collapse. While competitors closed, his franchise playbook kept cashflow moving through every one of them. He’ll unpack the exact multi-concept revenue model and franchise structure that made his businesses crisis-proof — including what he’d never do again.

Jojo Malolos

Jojo Malolos

President & CEO, PayMongo

The fintech CEO who took over PayMongo at its lowest point — public crisis, frozen merchants, shaken trust — and rebuilt it into the payments platform now powering 12,000+ Filipino businesses, backed by Stripe, Peter Thiel, and Y Combinator. 25+ years across mobile money and digital banking: co-founded GoTyme Bank, ran Wing as CEO in Cambodia, led the Gokongwei group’s venture and data arms. He’ll share the cashflow, credit, and digital-payments playbook every Filipino SME needs to survive 2026 — including how PayMongo Capital disburses up to ₱500,000 to merchants without collateral, repaid through their daily sales.

Voltaire ‘Bong’ Magpayo

Voltaire “Bong” Magpayo

Director, Small Business Corporation (SB Corp.) — the PH government’s MSME financing arm

The board director who’s literally at the table when MSMEs apply for the loans that kept them open through COVID and the 2026 crunch. SB Corporation is the Department of Trade and Industry’s MSME financing arm — the government agency behind Rise UP, ERF, P3, and the new ₱4B MSME Fund. Through these facilities his board has approved capital for tens of thousands of Filipino MSMEs — often without bank-grade collateral. 10+ years in strategic business planning and supply & value chain management. Certified Franchise Executive. Go Negosyo + Founder Institute mentor. He’ll join the panel to walk you through the exact capital-access channels most owners don’t know exist.

Steve Sy

Steve Sy

CEO & Founder, Great Deals E-commerce

The CEO who built Great Deals E-commerce — the Philippines’ leading fulfillment platform that kept Nike, Nestlé, and Unilever shipping through COVID lockdowns, typhoon disruptions, and back-to-back platform fee hikes. Named EY Technology Entrepreneur of the Year for building the only fulfillment infrastructure that held when everyone else’s broke. He’ll share the operations system that keeps cashflow moving regardless of what the platforms do next.

Coach Gina Katigbak

Coach Gina Katigbak

Senior Assistant Vice President — Leasing Strategy & Operations, SM Supermalls | High Performance Coach

The SM Supermalls SVP who lived through every major PH retail crisis of the last 30 years — from the Asian Financial Crisis wipe-out to the COVID mall shutdowns that closed 40% of tenants. Her job: rebuild sales teams who had just watched their footprint disappear. 19 accredited cohorts later, she’ll show how the right coaching conversation turns frontline teams into a durable cashflow engine — even when the market is shrinking.

Jonah Sison-Ramos

Jonah Sison-Ramos

Founder & CEO, JSR Group | Dear Face, SkinPotions, New Moon PH

The registered nurse turned multi-brand founder who lost her first business when COVID shut down the malls — SkinPotions had been in SM Stores nationwide before retail collapsed in 2020. Instead of folding, she pivoted within months to launch Dear Face, eventually doing ₱16 million in a single TikTok LIVE session, then New Moon PH — a wellness brand that sold over 1 million bottles in its first year and is now the official women’s health partner of Miss Universe Philippines. She’ll share the rebuild playbook for founders whose first business just collapsed — and how founder-led TikTok LIVE became the great equalizer for PH SMEs in 2026.

Kristine Anne Andaya

Kristine Anne Andaya

Founder & CEO, Kanna Beauty

The founder of Kanna Beauty — started as a nurse-pharmacist mom in General Santos running a 2015 home-based Lazada shop during one of the toughest periods for Mindanao entrepreneurs (terror alerts, supplier blackouts, no capital). Built it into an FDA-licensed brand selling across Lazada, Shopee, TikTok, and Zalora. No celebrity endorsers. No outside capital. She’ll share the marketplace playbook that held through four platform-algorithm overhauls.

Jeff Chua

Jeff Chua

Founder, President & CEO, Zyklus Concept (CycleHouse PH)

The founder of CycleHouse PH — the country’s first motorcycle and bicycle franchise chain, now 60+ branches plus CH Pitstop convenience stores. Launched it right as the 2020 fuel spike hit, when diesel costs were killing delivery riders and commuters en masse. Named Most Promising Franchise (2017). Jeff will show how to design a low-capital, high-margin franchise model that actually thrives when the economy breaks.

Charlie Gengos

Charlie Gengos

Founder & Chairman, Gencys Group Holdings

Started in a 100 sqm workspace in Bacoor with zero connections during the 2020 COVID platform rush — exactly when most small e-commerce sellers got crushed by platform fee hikes and algorithm changes. Built Gencys into a multi-company e-commerce ecosystem by systematizing the exact survival moves most sellers never make in time. He’ll share the operating systems that kept cashflow moving through every platform war since.

Nani Razon

Nani Razon

Co-Founder, Gencys Group Holdings

Co-founded Gencys Digital Trading during the same 2020 shakeout that closed thousands of Filipino online sellers. Built the Ecommerce Thrive Asia-Philippines Movement into a 1,000+ monthly community of sellers who survived — not the ones who didn’t. She’ll show the community playbook that turned her sellers into a crisis-proof cashflow network.

Migs Flores

Migs Flores

CEO/President, I Am+ Coaching Corp.

The “Prime Pinoy” who coaches business owners through the mindset collapse that hits right before they quit. Samsung, Sun Life, and FWD hire him to rewire their leaders for pressure — same pressure you’re under right now. He’ll unlock the decision framework that separates founders who rebuild from crisis from the ones who close the business and never open another one.

Jay Jazmines

Jay Jazmines

Founder, AI Scaling Hackathon

The Filipino e-commerce operator who was already deploying AI in his business in 2019 — two years before ChatGPT existed. Ran his stores through the 2020 platform shakeout with AI doing the work of 4 hires. Now runs the AI Scaling Hackathon (11+ batches) teaching real business owners — not tech experts — the exact AI workflows that unlock cashflow without adding headcount. No coding required.

Plus live panel sessions with additional industry leaders. Full lineup coming soon.

68% of PH MSMEs report revenue decline in crisis
₱1.2T estimated yearly loss from economic disruption
92% of consumers shifted buying behavior since 2023
3 in 4 PH business owners lack a formal crisis plan

This is not a time to panic. It’s a time to UNLOCK.

“Sobrang hirap. Nahihirapan ako sa suppliers, tapos hirap din paikot ng pera.”

Diesel tripled in 6 weeks — from ₱55 to ₱173 per liter. Fifteen straight weeks of hikes. The DOE Secretary herself said “Today, we set a record.” And your Meralco bill? Three months of increases — ₱129 more in March, ₱107 more in April — and Meralco says the worst hasn’t hit yet.

Your customers are spending ₱1,800 more per month just on groceries. That’s ₱1,800 less they’re spending with you. Meanwhile, Shopee takes 13% of every sale. Lazada raised commission by 3%. TikTok Shop added ₱5 per order. One algorithm update and your traffic drops 70% overnight.

And the advice? “Get more capital.” “Cut costs.” “Mag-boost ka.” The same recycled advice that keeps you stuck, reactive, and one bad quarter away from closing.

Pero may mga business owners na dumaan sa exact same crisis — at nakasurvive. Hindi sila nag-loan. Hindi sila nag-boost. Nag-unlock sila ng cashflow stream na nasa loob na ng business nila. Yung 12 speakers sa Business Unlocked? Yan ang ginawa nila — kaya nga cashflow survivors sila, hindi motivational speakers.

Hindi capital ang problema. Hindi mo pa na-u-unlock yung cashflow na nasa loob na ng negosyo mo.

That’s exactly what Business Unlocked is built to fix — in one day.

What If You Could Unlock New Cashflow From the Business You Already Have?

The businesses that are growing right now — even in this crisis — didn’t get a bailout. They didn’t get more capital. They unlocked cashflow streams that were already inside their business but they never saw.

A sari-sari store owner who added online ordering and a follow-up system for her suki. A Shopee seller who built his own customer list and stopped paying 30% in platform fees. A corporate manager who launched a side business that now covers her salary. They all used the same framework.

The 4 Pillars of a Business Unlocked:

Presence + Flexibility + Continuity + Adaptability = Cashflow

“You don’t need more capital. You need to UNLOCK your business.”

See How AI Unlocks Cashflow ↓
THE UNLOCK MULTIPLIER

How AI Is Quietly Unlocking Cashflow for Filipino Businesses Right Now

While most business owners are still debating whether to use AI, the ones who already did are pocketing the margin. You don’t need to be a tech expert. You need the exact workflows.

01

AI Customer Service That Closes at 2AM

Replace the “kapag nakauwi ka, reply ka” bottleneck. A trained AI agent that answers 80% of your inquiries, qualifies leads, and hands off only the closers to your team. Setup in one weekend.

02

AI Ad Creative at ₱200 per Video

Stop paying ₱8,000 per video editor + waiting 3 days per round. The exact prompt stack and tools that produce scroll-stopping ads at a fraction of the cost — variations, languages, and angles on demand.

03

AI Sales Scripts + Follow-Up Engine

Every hot lead gets a personalized follow-up in 60 seconds — not 6 days. Turn your existing list into a cashflow channel without adding a single headcount. Maps into your existing CRM (Google Sheets counts).

Jay Jazmines

Led by

Jay Jazmines

Founder, AI Scaling Hackathon · 11+ batches, real business owners only (not tech experts)

“AI is not replacing you. It’s replacing the business owner beside you who refuses to use it.”

THE PLAYBOOK

The Crisis-Proof Playbook: 7 Systems Filipino Business Owners Are Using to Survive & Scale in 2026

This Summit doesn’t hand you frameworks you’ll forget by Tuesday. Each session unpacks one concrete system — built by speakers who ran these plays while their competitors were panicking.

01

The Presence System

Be visible exactly where your buyers are deciding — not where your competitors are already fighting each other to death on price.

02

The Hybrid Sales System

Stop depending on one platform. How the speakers built 2–3 cashflow channels before algorithms and closures wiped out single-source businesses.

03

The Retention System

The follow-up sequences that turned past buyers into repeat buyers when new acquisition dried up. Your existing list is your first cashflow lever.

04

The AI Automation System

The Jay Jazmines playbook, condensed: AI tools doing the work of 3–4 hires — customer service, ad creative, follow-ups — without adding headcount.

05

The Content-to-Cashflow System

How crisis-survivor CEOs turned content into a demand engine. Build for peso conversion, not vanity posts that make your team feel busy.

06

The Finance & Cashflow System

The survival math: what to cut immediately, what to protect at all costs, and how to read your numbers before the crisis tells you it’s too late.

07

The Crisis Leadership System

The decision framework for when your team is watching you for signals. Stay clear, stay decisive, and lead your people through — not around — the storm.

Everything You’ll Walk Out With

Not slides you’ll forget. Not motivation that fades by Monday. These are tools you BUILD during the summit — and take home ready to execute.

The Cashflow Blueprint

The Cashflow Blueprint

Your complete business transformation workbook — built progressively through the day. This alone replaces months of consulting.

₱25,000 value
Presence Map

Presence Map

Map exactly where your customers are — online and offline — so you become impossible to ignore. Built in 20 minutes.

₱12,000 value
Hybrid Sales Plan

Hybrid Sales Plan

Add two new cashflow channels and a retention system — so your income doesn’t depend on one platform. Built in 25 minutes.

₱15,000 value
Adaptability Canvas

Adaptability Canvas

Your AI + content + innovation action plan — concrete steps to future-proof your business starting this week. Built in 25 minutes.

₱12,000 value
7-Day Action Card

7-Day Action Card

Leave with a day-by-day execution plan and an accountability partner — so you actually do it starting Monday.

₱8,000 value
+ 9 hours of expert sessions across 7 learning tracks with 12 speakers — ₱25,000 value
+ Networking with 2,000 entrepreneurs, facilitated by industry — ₱8,000 value
TOTAL VALUE: ₱105,000
YOUR INVESTMENT: ₱2,500

Worth it or your money back — if you don’t leave with ideas worth 50x your ticket in the first hour, refund agad. No questions.

Unlock Your Seat — ₱2,500

The 4 Pillars of a Business Unlocked

Every session, every speaker, every tool maps to these 4 pillars — so by 6PM, you’ve built a complete cashflow system.

01

Presence

Be visible where customers are — online + offline.

Output: Clear visibility plan (Presence Map)

02

Flexibility

Build multiple cashflow streams.

Output: Expanded revenue map (Hybrid Sales Plan)

03

Continuity

Create systems for consistent income.

Output: Follow-up sequence inside Hybrid Plan

04

Adaptability

Stay relevant through tools, content, and community.

Output: Innovation & AI experiment (Adaptability Canvas)

Is Business Unlocked For You?

  • Sari-sari, online seller, o home-based business owner na gusto mag-level up — kahit walang malaking capital
  • E-com seller doing ₱100K–₱5M/year na pagod na sa 30% platform fees at algorithm roulette
  • Franchise or family business owner na gusto mag-systematize bago pa mag-crisis ulit
  • Corporate professional building a side business — gusto mo ng exit plan, hindi resignation letter
  • Aspiring entrepreneur na gusto magsimula ng tama — with a cashflow plan, not just motivation

This is NOT for you if:

  • Hanap mo lang ay motivational speech at good vibes — walang ganon dito
  • Ayaw mong magsulat, mag-compute, at mag-build ng actual plan — you will be working
  • Looking for a get-rich-quick scheme or networking/MLM recruitment — this is a business summit, not a pitch fest

Kung pagod ka na sa seminars na puro hype — ito yung iba. Dito, ikaw ang gagawa ng playbook mo.

Your Day, Hour by Hour

Not a conference where you sit and listen. Every block builds a piece of your cashflow playbook.

7 Tracks to Unlock Your Business

Every session maps to the 4 Pillars — so every hour builds your cashflow playbook.

Presence + Flexibility

E-Commerce Cashflow

How to sell online, choose platforms, manage logistics, and build a revenue engine that works 24/7.

Presence + Adaptability

Content as Cashflow

Building a brand through video, social media, and storytelling — content as your most powerful marketing engine.

Presence + Adaptability

Community Cashflow

Creating loyal customer tribes, membership models, and offline networks for recession-proof growth.

Flexibility + Continuity + Adaptability

AI for Cashflow

Practical AI tools for today: ChatGPT for customer service, AI inventory, automated marketing, AI analytics.

Continuity + Adaptability

Mindset Unlocked

The mindset, character, and leadership competencies that separate businesses that thrive from those that crumble.

Flexibility + Continuity

Finance Unlocked

Crisis-proof financial management: cash flow forecasting, emergency reserves, pricing during inflation.

All 4 Pillars

Crisis Leadership Panel

C-suite executives share how companies survived past crises — Asian Financial Crisis, GFC, COVID. War stories mapped across all four pillars.

Unlock Your Seat

₱105,000 worth of cashflow tools. Built by you. Taken home by you.

REGULAR RATE
2,500
  • Full-day access to all sessions
  • Event kit and materials
  • Networking opportunities

Secure Your Seat

In-person sa PTTC Pasay or live via Zoom nationwide. Same playbook, your choice.

1 CHOOSE HOW YOU’LL ATTEND
2 CHOOSE YOUR TICKET
Number of tickets
1
3 YOUR DETAILS
4 CHOOSE YOUR PAYMENT METHOD

Securely pay using your preferred channel.

Waiting for e-wallet selection...
Order Total ₱2,500

100% Secure & Safe Payments · Processed by Xendit

Who’s Behind Business Unlocked

Two organizations. 100,000+ entrepreneurs trained. United to unlock Filipino businesses.

Exponential University

The Philippines' leading eCommerce and self-growth learning platform. With 100,000+ attendees and world-class mentors, ExU helps entrepreneurs gain months of progress in weeks through their proven Exponential Learning Method™.

  • EcommU & GrowthU course tracks
  • AI for Business programs
  • Elite mentor network
Visit Exponential University →

Gencys E-Commerce Solutions

Founded by Charlie Gengos and Nani Razon, Gencys has grown from a 100 sq. meter workspace in Bacoor into a full-scale eCommerce powerhouse—building communities of unlocked business leaders through coaching, masterminds, and data-driven business systems.

  • Business development & consulting
  • Gencys Cares community programs
  • VIP Partners Summit & events
Visit Gencys →

What Past Attendees Say

Billy Dimain

CEO/CFO, One Click Away Ecommerce Inc.

“Sa Gencys ko natutunan ang tungkol sa Sales funnel para sa proper interactions sa mga customers, at ’yong mga paggawa ng effective na creatives para ma hook at maging interested ang mga customers. Continuous parin akong natututo dito kasi every time na may bagong method ay agad agad na tinuturo sa amin.”

Daniel Francisco Gencys Community Member

“Excellent ang assistance na binibigay ng Gencys especially when it comes sa mga bagay na wala kang idea or nahihirapan ka. Sila palagi ang nag guide sa amin para mas maging maganda ang takbo ng company, syempre sa decision making, at scaling. Full support ang Gencys sa marketing at operations.”

Jhed Ordame Gencys Community Member

“From the very beginning, their team showed professionalism and also they provide cutting-edge systems. After partnering with Gencys, my business has experienced exponential growth. Sales have skyrocketed. Ibang level itong mga courses ng Gencys kaya ’pag may bagong release I’m willing to pay any amount.”

Liam Garrett E-Commerce Business Owner

“Sa help ng Gencys, natuto ako paano magpatakbo ng e-comm business, from Sales and Marketing, Finance, HR and Admin etc. Sobrang naliwanagan ako dahil nagkaroon ng structure yung mga topics na gusto ko matutunan. Talagang building an enterprise. Thank you so much Gencys!”

Von Menchate E-Commerce Business Owner

FAQ

2,000 Seats. One Day.
Your Cashflow Playbook.

Walk in with questions. Walk out with a plan you execute on Monday.

Event starts in

--Days
--Hours
--Minutes
--Seconds
Unlock Your Seat — ₱2,500

Regular ticket: ₱2,500 · VIP: ₱5,000.

Reserve Your Seat →